Dr. Vivek is an Assistant Professor in the Department of Commerce and Business Studies at Jamia Millia Islamia, New Delhi. He holds a Ph.D. in Commerce from Jamia Millia Islamia and distinguished himself during his academic journey by securing three Gold Medals for outstanding performance. His primary research interests span Corporate Social Responsibility (CSR), Brand Image, and E-learning, with a growing focus on contemporary areas such as green marketing and digital pedagogy. To date, he has authored over 17 research papers published in Scopus, Web of Science, and UGC-listed journals, making notable contributions to the field of commerce and management studies. His academic engagements also extend to international collaborations, particularly with the Saudi Electronic University, on projects related to CSR, digital learning, and sustainability in marketing.

Beyond research, Dr. Vivek has been entrusted with several institutional responsibilities, including Asst. Dean of Students Welfare, Timetable In-charge at Faculty of Social Sciences, Jamia Millia Islamia, reflecting his commitment to both academic leadership and student development. He has also been an active member of the Organising Council for national and international conferences held at the University of Delhi, further showcasing his role in fostering academic dialogue and collaboration. An active participant in the academic community, he has attended and presented at more than 40 national and international conferences, seminars, and workshops. He is also a life member of reputed professional bodies, including the Indian Commerce Association and the Indian Accounting Association, through which he continues to contribute to the advancement of commerce education and research in India.