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Abstract of Project
Media Framing in India’s Election Campaigns
CCMG York University Collaborative Project:
Duration: 2014-2016 

The collaborative research proposal between Department of Communication and Culture, York University, Toronto and the Centre for Culture, Media and Governance, Jamia Millia Islamia, New Delhi analyses the role of English press in framing two election campaigns in world’s largest democracy. The India’s General Election of 2014 is going to be a different kind of campaign where social media and mobile technology along with mainstream media are going to play a major role in the election campaigns. The collaborative project addresses the issue of campaigns through the lens of diversity. It involves monitoring and assessment of the Indian print media using a comparative understanding of the Canadian media experience, which will then feed into building a media diversity index. The collaborative project, therefore analyses how English press frames elections campaigns through a study of the Delhi assembly election campaigns in 2013 and the national election campaigns 2014.


Project Director:

Prof. Daniel Drache, Professor of Political Science, Emeritus and Senior Research Fellow, Robards Center for Canadian Studies

Project Coordinator:

Dr. Taberez A. Neyazi, Assistant Professor, Centre for Culture, Media and Governance, Jamia Millia Islamia