Indian Media Economy
India at Leisure:
Media, Culture and Consumption in the New Economy
A striking feature of India's ongoing transformations is the runaway success of one sector of its economy. This is India’s leisure economy, often overlapping with the media economy, which entails a range of pursuits from sports to movies, from texting to TV---all of which forming a significant constituent of the country’s social and economic social life. While various activities within this sector were almost entirely neglected by India’s early planners, fuelled by narrow conceptions of media as an instrument of the state, today they remain little understood by national scholars and international analysts. With this background, a bi-national working group of scholars from India and New Zealand emerged in 2013 to reflect on the dynamics of India’s media economy. To build on this, an international conference is being organized, under the inaugural round of the India New Zealand Education Council programme, to broaden reflections on the dynamics of media industries and practices of media-culture constituting India’s leisure economy.
Supported by the India New Zealand Education Council
(A UGC-NZIRI Initiative)